Filmtech Sweden and Loft London Solutions have agreed at IBC to create a joint venture utilising the Cubix platform to service the Swedish content distribution market. Cubix is an asset management, orchestration and automation management system purpose-built for media and broadcast facilities. Announcing the name of the venture as Loft Stockholm, Loft London MD James Gibon said Cubix would allow Swedish clients to have access to an online content management system for all assets, containing such diverse material as DCP film masters, artwork, scripts and synopses in one personalised central location. Due to the collaborative elements of the Cubix platform, the partnership also opens a door for the Loft London facilities clients to provide service for Loft Stockholm's media clients. "We are very happy to have such a strong development team to support us, with James Gibson in chrage", said Henrik Jonsson, owner of Filmtech. "Cubix is a fantastic platform that will change a lot of things for the better, for us and for our clients. We're really looking forward to an exciting autumn with Cubix as a new base for all our content. "It's great to continue to grow our partnerships in EMEA", said Roger Harlow, business development director for Loft London. "A partnership with a company such as Filmtech can fully exploit the geographical agnostic support of the Cubix platform".